The success to any business lies within a funnel! A Marketing Funnel is the process that a buyer goes through to make a purchase or converts on your website, social media profile or anything of that sort. There are 5 primary stages in a marketing funnel.
Stages of a Marketing Funnel:
Let’s talk about these stages in detail.
This is the first stage in a marketing funnel. Also known as “Top Of Funnel” (TOFU). During this stage, the goal is to tell people or your audience that your business exists and you provide a certain service. You have tp put your business on the map. You have to prove your authority with your unique selling point. Use the following content strategy to move your audience down the funnel.
Content Strategy – Social Media Posts, Webinars, Email Newsletters
Second stage of the funnel. Your audience now understands what you provide and how you can help them. In this stage, your audience is looking for your specific solutions and comparing it to others. To see if they find your product or service useful. Use the following content strategy to move your audience down the funnel.
Content Strategy – Free Trials, E-books, Webinars, Testimonials, Social Proof
Third stage of the marketing funnel. This is a part of the Middle of the Funnel (MOFU)Your prospect has recognized your brand and has built some kind of trust with your business. Now its the time to invest some money in your business. Your goal is to show your viewer why your product works the best for them. Use the following content strategy to move your audience down the funnel.
Content Strategy – Testimonials, Detailed Case Studies, Demos, Free Trials, Consultation.
Fourth Stage of the marketing funnel. Also known as HONEYMOON STAGE! The game does not end after a purchase! You need the clients to be coming back for more, so you need to take care of them. You have to provide the support they need to make the most out of their purchase. Your goal is simple, turn that one time customer into a lifelong client! Use the following content strategy to move your audience down the funnel.
Content Strategy – Forums, Support threads, FAQs, Customer Service Content!
Fifth Stage of the marketing funnel. Also know as Bottom of the Funnel (BOFU)
WORD OF MOUTH IS THE BEST MARKETING! In this stage, your loyal customers are so happy with your product or service that they are recommending you to their friends / people they know! This helps you jump from awareness stage right into consideration stage, because the new people are trusting their friend who is your loyal customer! This stage requires the least amount of work! Your goal is to turn your customers into marketers. Use the following content strategy to move your audience down the funnel.
Content Strategy – Surveys, Referral Incentives, loyalty discount.
This funnel can be applied not only to your sales process but also to convert a viewer into a subscriber or a follower on your page. It is all about attracting the right persona and leading them down with the right facts. Follow the diagram below to see how this works for your profile.